Lion’s Share Fund launched at the UN General Assembly

27 Sep 2018
Lion’s Share Fund launched at the UN General Assembly

The Lion’s Share Fund, an innovative initiative led by UNDP, founders FINCH and founding partner Mars Incorporated, advertising agency network BBDO  and Nielsen was launched during the UN General Assembly to support wildlife conservation and animal welfare across the globe. This Lion’s Share asks major advertisers to contribute 0.5 percent of their media buy for each campaign featuring an animal.

The new fund aims to raise $100 million over the next three years, which will be invested in initiatives and programmes that benefit animal welfare, conservation and their environments worldwide. During the launch, The Economist Group officially signed up to the Lion’s Share announcing that it will make a contribution of 0.5 percent of amounts received from advertisers for advertisements featuring animals in the print editions of The Economist, 1843, and The World In. 

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