UNIFEM seeks funding from the UN Action Multi-Donor Trust Fund on behalf of the UN Action Secretariat to hire LuccaCo, for a period of one year, to maintain and further develop the Stop Rape Now website (www.stoprapenow.org).  LuccaCo has been under contract with UNIFEM on behalf of the UN Action Secretariat, in the same capacity, from February 2008-February 2009 and has delivered highly satisfactory outputs. 

Project results

• A key development to the website during this period has been the addition of an interactive global Get Cross – Stop Rape Now photomontage, which enables users to add their own images, comments and advocacy messages.
• LuccaCo has successfully undertaken search engine optimization initiatives to improve the number of visitors, and has updated the site to reflect the appointment and activities of the new Chair of UN Action, the SRSG on Sexual Violence in Conflict.
• The part-time consultant (working remotely) supported daily media monitoring activities, outreach to promote the website and social media sites, and to respond to general inquiries received.
• In addition, the UN Action Advocacy & Women’s Rights Specialist produced advocacy products as part of the Stop Rape Now campaign. These products are jointly owned and used by all 13 UN Action entities. Products include:

           - specially-designed pens with retractable banner,

           - enamel lapel pins, posters on key elements of Security Council Resolution 1820,

           - large pull-up banners,

           - laminated 2-pagers and tip sheets,

           - press/display folders and

           - a Public Service Announcement (PSA).

• These products have helped to spread the Stop Rape Now message and drive increased traffic to the website. All advocacy products have been developed in consultation with UN Action entities and partners. They have been visibly distributed at numerous high-level policy and advocacy events, including events associated with the Secretary-General’s UNiTE to End Violence against Women campaign (of which the Stop Rape Now campaign embodies Goal 5), and to coincide with relevant Security Council sessions. They have also been distributed to UN and civil society partners in the field.