Overview:

The Joint Programme (JP) focused on promoting Creative Industries (CI) in areas of high concentration of rural people afflicted by economic and social exclusion, but with the potential to meet market demands, increase inclusion and reduce poverty through rural community tourism, handicrafts, organic farming and food production.

The JP’s focus was three fold, it sought to provide a favorable institutional environment for the development of inclusive creative industries. For this purpose it prepared various studies, supported regional governments’and municipal bylaws and training of civil servants and other relevant actors from academia, private sector and civil society on issues related to inclusive businesses. This included the creation of a graduate programme on Creative Inclusive Industries in a private university in one of regions of intervention.

It also sought to increase market access for micro and small producers involved in Creative Industries. For this purpose it financed 58 entrepreneurships, supported 45 market initiatives and created 39 revolving funds. It also supported capacity building and access to certification such as: 93 professionals certified as Trainers for Management of Creative Industries and Inclusive Development; 160 artisans and entrepreneurs certified in TICS; 400 smallholder sectors of intervention of the JP have been trained with the Program Management Training and Development Inclusive creative industries, 60 professionals completed the Diploma on Creative Industries and Inclusive Business developed; 49 regional cooks received Certification in Occupational Skills.

Under outcome 3 the JP sought to ensure that strategic partners have products, tools, methodologies and other validated instruments for the promotion of ICIs, in this manner ensuring sustainability and replicability of the JP. One of its main achievements was the programe’s ability to leverage funds by linking the programme to existing Government programs such PROFONAMPE, AGRORURAL, TELEFOOD and PROCOMPITE, in addition, the Regional Government of Cusco and Puno contributed funds for the formulation of project proposals for public investment in Creative Industries, and the regional government of Puno has agreed to include funds for ICI’s in the 2014 budget.

Outcome 1:

Favorable institutional environment for the development of inclusive creative industries.

Outcome Achievements:

• 8 studies prepared: Baseline, Mapping of Actors, Market Study for Peru Artisan Textiles, Inventory of Intangible Heritage of Ayacucho, Cusco, Lambayeque and Puno, Study of Current Regulations for the Development of Creative Industries, Study of financial bid for IC, Study of  Intellectual Property and Collective Marks, Study Study Textile Iconography District Pisaq.
• 11 Regional a/o Municipal bylaws were approved.
• 400 civil servants and 200 actors economic development were sensitized and trained on the subject of ICI.
• Programme linked to A Mi Tierra Un Producto Programme (proxy to One Village, One Product programme) promoted by MINCETUR.

Outcome 2:

Increased market access micro and small producers involved in Creative Industries inclusive business.

Outcome Achievements:

• The JP financed 58 entrepreneurship, inclusing 55 micro projects and 3 small enterprises in areas of artisanal products, organic agriculture, rural community tourism and gastronomy. It promoted market insertion via support to participation on 45 market initiatives including national, international and regional  fairs.
• It supported financial inclusion via advocacy for creation of specialized financial products in savings and credits entities in Ayacucho and Cusco, and creation of micro revolving funds in Lambayeque. It supported capacity development via training, as can be seen in 93 professionals certified as Trainers for Management of Creative Industries and Inclusive Development; 400 smallholder sectors of intervention were referred to the training program; 160 artisans and entrepreneurs certified in TICS; 60 professionals completed the Diploma on Creative Industries and Inclusive Business developed; 49 regional cooks received Certification in Occupational Skills.
• It contributed to formation of three craft  consortia in Lambayeque and Puno.
• It contributed to creation of three group brands for clothing cotton and honey, and a  collective brand for processing Quinoa.

Outcome 3:

Strategic partners have products, tools, methodologies and validated instruments for the promotion of ICIs as a means to ensure sustainability and replicability of the JP.

Outcome Achievements:

• The JP helped to levarage additional funds from existing Government programs such PROFONAMPE, AGRORURAL, TELEFOOD and PROCOMPITE.
• Municipalities of Capachica and Providencia are part of the agreements signed with the Association of Organic Agriculture and COPAIN; Pucara Municipality signed an agreement with PRISMA to support Sipisipi Assoc certification and marketing of quinoa.
• The Regional Governments of Cusco and Puno contributed with funds for the formulation of project proposals for public investment in Creative Industries
• The regional government of Puno agreed to include funds for ICI’s in the 2014 budget, while the regional government of Lambayeque has agreed to follow up 14 of the JP’s projects
• 19 training modules for management and development of ICIs were developed.
• User friendly versions of the studies were provided.

Best Practices:

• Increased  ownership amongst local and regional authorities (more involved in JP implementation, complementary funds raised for the associations and actions taken to replicate certain components).
• Partnerships established with private sector and universities.
• Enhanced coordination among UN agencies (complementary activities and budgets more harmonized at national and local level).
• Strong focus on capacity building and knowledge sharing with key counterparts to ensure JP sustainability.
• Improvement plan revised.
• Synergies with Children and food security JP in the country (proposal designed for a complementary pilot intervention in Ayacucho).

Lessons Learned:

• Constant advocacy is crucial in a changing political context and with regular staff turnover.
• Integration of bottom-up initiatives led by local and provincial governments is a crucial factor for sustainability of results.
• Effective M&E mechanism and high level of coordination within UN agencies and with local counterparts is essential for a smooth implementation of the JP.
• The existence of a lead agency and lead partner, allows consistency between the agencies and the UN system vis-a-vis the Peruvian State.
• A joint UN program overall budget strengthens multi-agency programming and clear definition of objectives and common goals among UN agencies in the country.
• Joint programming allows each agency to contribute a technical level in accordance with their mandates and expertise. For the ILO, the UN system agencies could have better leverage the tripartite structure of the organization (government, workers 'and employers' organizations) to have political impact on private sector development. 

More details can be found in the documents below.