Trust Fund Factsheet
Tools for » The Lions Share Fund
In Focus
Fund Dates:

Start date: 21 June 2018

End date: 31 December 2030

Key documents:

Terms of Reference

Press Release

Info Deck

Sign-up Declaration

Templates: Project Document/Budget



2021: Consolidaded Annual Narrative Report / Annual Financial Report / Certified Financial Statement

2020: Consolidated Annual Narrative Report / Annual Financial Report / Certified Financial Statement

2019: Consolidated Annual Narrative Report / Annual Financial Report / Certified Financial Statement

2018: Consolidated Annual Narrative and Financial Report / Certified Financial Statement 



The Lion’s Share initiative ( is an innovative wildlife conservation and animal welfare fund initiated by the private sector and the United Nations Development Programme (UNDP). The Initiative is capitalized by funds collected from advertisers when images or footage of animals are used in advertisements. The premise is to rectify the fact that when an animal or wilderness image is used for promoting goods and services, unlike when people appear in advertising, no remuneration is paid by advertisers to compensate the animal, its habitats and nature.


The Lion’s Share is a multi-partner platform bringing together private sector companies, foundations, philanthropist and individual donors, global and local non-profit organisations, the United Nations (UN) family, specialists and concerned individuals working to make a difference for biodiversity. The founding partners are Clemenger BBDO, Mars Incorporated, Finch, and UNDP.

Objectives and Funding Streams

Goal: A sustainable, peaceful and compassionate society through increased empathy for animals and, nature, and the maintenance, restoration and enhancement of critically endangered biodiversity, habitats and ecosystem services.

Objective: To harness private sector leadership and consumer support to secure healthy wildlife populations and habitats, instil compassion for all animals, and ensure increased appreciation for nature and its contributions to equitable and sustainable development pathways.

The expected longer-term outcome results are:

  1. Global Lion’s Share movement accelerates business and consumer behavioral change
  2. Wildlife-friendly land and seascapes and recovery of wildlife populations that reverse biodiversity loss
  3. Greater compassion for all animals (domestic or abandoned), wildlife and nature catalyzed, promoting human well-being and a more empathetic and tolerant society.


The Fund operates with four funding streams:

The Lion Cub: a small grant stream for community-based action and grassroots work.

Transformative Partnerships: providing long-term programmatic support for wildlife and habitat conservation in developing countries with significant conservation and sustainable impacts made possible by better coordinated and concerted action among civil society, private sector, government and/or communities.  

Crisis-Flash Point: for responding to a wildlife crisis requiring urgent, targeted assistance, including emergency actions related to restoring critical habitats for wildlife and support for time-sensitive enforcement actions.

The Lion’s Share Award: for recognizing and promoting successful conservation and animal welfare initiatives involving individual efforts, innovation, entrepreneurship, bravery, conservation advertisements, advocacy campaigns, and similar action.



The management of the Lion’s Share MPTF comprises three levels:

i)        Fund Governance (Executive Board & Steering Committee)

ii)       Fund Management (technical: Secretariat, administrative: the MPTF Office)

Fund Implementation (implementing organizations: UN and non-UN entities)

Recent Documents

This tab shows only recent documents relevant at the Fund level. To see more documents at both the fund and project level go to the Document Center.

Key Figures
Funding Status
Participating Organizations are required to submit final year-end expenditures by April 30 in the following year; Interim expenditure figures are submitted on a voluntary basis and therefore current year figures are not final until the year-end expenditures have been submitted.
Total as of
Values in US$
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Funds with Administrative Agent
Contributions from Donors 6,009,504  
Interest and Investment Income (from Fund) 19,140  
Interest (from Participating Organizations) 0  
Total source of funds   6,028,645
Transferred to Participating Organizations 2,429,251  
Refunds from Participating Organizations -96,209  
Administrative Agent Fee 60,095  
Direct Cost 2,166,160  
Bank Charges 92  
Total use of funds   4,559,388
Balance with Administrative Agent   1,469,256
As a percentage of deposits   24.4%
Funds with Participating Organizations
Transfers to Participation Organizations 4,595,411  
Total resources   4,595,411
Participating Organizations' Expenditure 3,776,118  
Refunds from Participating Organizations -96,209  
Total expenses     3,872,327
Balance with Participating Organizations   723,083
As a percentage of transfers   15.7%
Total Balance of Funds   2,192,340
As a percentage of deposits   36.5%
Delivery Analysis
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For Policy and Programme

Midori Paxton, UNDP GEF Head of Ecosystems and Biodiversity,   

Tim Scott, UNDP Policy Advisor, Environment, 

For Partnership and Outreach

Boaz Paldi, UNDP Partnership & Engagement Manager, 

Maire Herrero, UNDP Coordinator Specialist, 


For Fund Administrative Agent issues

Multi-Partner Trust Fund Office (MPTF Office), Bureau of Management, United Nations Development Programme, New York, USA; Fax: +1 212 906 6990;  

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